Event Tracking for AMP Pages

AMP Logo

In October 2016 Google Tag Manager was updated with a new container type to track AMP pages. AMP is an open source project allowing publishers and media sites to create webpages with content that loads significantly faster than regular web pages. In the first part of our tutorial we showed …

How to Track AMP Pages in Google Analytics with Google Tag Manager

AMP Google

Accelerated Mobile Pages or AMP is an open source initiative aimed at making it easy to present static web content on mobile devices. This means that AMP pages and their content are significantly quicker to load than other pages. News, blogs and other publishing sites are key users of AMP …

How to Set up Your First Facebook Ad Campaign

So richten Sie Ihre erste Facebook-Kampagne ein

This step-by-step-tutorial is designed to help you with everything you need to know about Facebook advertising, in order to successfully set up your first Facebook ad campaign and achieve good results. Just like with the Business Manager tool, Facebook has created two ad management tools that you can use for …

Accelerated Mobile Pages Make the Mobile Web Faster

Speedometer

Last week Google introduced the “Accelerated Mobile Pages” (AMP) project together with Twitter and several news websites. AMP allows you to provide reduced versions of your website in Google, which load faster on mobile devices. With this project, Google responds to the recent new programs of Facebook and Apple that …

New Campaign Type in AdWords

Amazee Metrics SEM

If you have an AdWords account you probably realized already the notification: the campaign type  “Search and Display Networks” will be eliminated and replaced by  “Search Network with Display Select”.  Until September 16th 2014 you can perform this upgrade yourself, after that the change will be automatically implemented. Those who …

Sleigh Your Christmas Marketing with these 6 Proven Strategies

The holiday season approaches, which means it’s crucial to gear up your online marketing for Christmas. Google searches for “Christmas present ideas” starts to pick up as early as August and by November, shoppers around the world have already completed 21% of their holiday shopping. This shift in behavior highlights …

6 Reasons why Bing Ads could be a Game Changer for your Marketing

1 Bing vs. Google: Market Shares Google dominates the global search engine landscape, especially in Europe. However, in the USA, Bing, combined with Yahoo, has a market share of 30% compared to Google’s 65%. This means that a third of US online search queries go through Bing, which is relevant …

Google Analytics 4 Review: Wins, Losses and Learning Curves

Natalia Morgan Advance Metrics

As a digital marketing professional, the ever-evolving landscape of technology and data analytics is what keeps my job dynamic and exciting. So, when the news came that Google would be sunsetting Universal Analytics and ushering in Google Analytics 4 (GA4), I knew that a new challenge was about to begin. …

Local SEO Checklist: The Complete Guide

Local SEO -

What is Local SEO? Local SEO refers to optimizing your website to appear in search results specifically for local search queries. When users search for products or services in their immediate area, local SEO is crucial for reaching your target audience.   Why is Local SEO so important? Local SEO …