Local SEO Checklist: The Complete Guide

Local SEO -

What is Local SEO? Local SEO refers to optimizing your website to appear in search results specifically for local search queries. When users search for products or services in their immediate area, local SEO is crucial for reaching your target audience.   Why is Local SEO so important? Local SEO …

Web Analytics with Synthetic User Tracking

Companies risk losing access to valuable digital data due to the technical precautions of many browsers (for example Safari and Firefox default cookie blocking) as well as the explicit lack of consent from users. This loss of data has been a concern for many years and is accelerating due to …

AI Marketing Revolution: 5 Tips to use AI in Digital Marketing

The rise of artificial intelligence (AI) has sparked concerns about job security across the whole digital marketing industry. As AI continues to advance and automate, some digital marketers worry that their roles will become obsolete, at least that is what several publishers want you to believe (BBC, Hubspot, MarTech). However, …

Tealium vs. GTM: Which Tag Management System is Best for Your Business Needs?

Tealium is a tag management system (TMS) that allows organizations to manage and deploy marketing and analytics tags on their website or mobile app without requiring manual code changes. In other words, Tealium helps digital marketers and website owners manage the various third-party tags (such as Google Analytics, Facebook Pixel, …

5 Steps to Data Privacy Readiness

The new Swiss Data Protection Act comes into force on the 1st of September without any further transition period. This means that all companies in Switzerland must be ready to comply with the new requirements by September 1st. The new Swiss data protection law provides clear guidelines on how personal …

Adobe Analytics: Pros and Cons of a Powerful Tool

Adobe Analytics

Adobe Analytics is an analytical tool that gives you valuable insights into your website visitors’ behavior. It provides a variety of metrics, based on an extensive measurement framework, and takes into account website traffic, engagement, and sales. It is designed to help you answer questions related to user location and …

The new Swiss Data Protection Law comes into effect in September 2023

If you are actively involved in online marketing and web analytics in Switzerland, you should certainly be preparing for the new Swiss data protection law, which will come into effect in September 2023. As a reminder of this important date, we have summarized the most important information for you: The …

Mobile SEO: 8 Tips for a Mobile-Optimized Website

Mobile SEO

What is Mobile SEO? Mobile SEO is the practice of optimizing websites and digital content to ensure a seamless and engaging user experience on mobile devices. In today’s digital landscape, where mobile devices have In today’s digital landscape, where mobile devices have become the primary gateway to the internet, mobile …

How to Combine SEO and SEA for Maximum Impact

SEO und SEA im Einklang: So erreichen Sie maximale Reichweite

The exposure of a company on the internet plays a crucial role in its success. With the ever-growing importance of online marketing, it has become essential to have a strong presence in search engines. This is where Search Engine Optimization (SEO) and Search Engine Advertising (SEA) come into play. SEO …

Matomo vs. GA4

analytics tool

Analytics tools are essential for businesses to track and analyze their website traffic, user behavior, and other important metrics. Matomo and GA4 are two popular analytics tools that provide businesses with valuable insights into their website visitors and help them make data-driven decisions. In this blog post, we’ll compare and …