Google AdWords has quietly implemented a great new feature: Custom Columns. This allows creating custom columns in addition to the default columns like Impressions, Clicks and Conversions. What Is the Benefit of Custom Columns? With AdWords custom columns you can for example group the clickthrough rate (CTR) into “desktop CTR” …
The Amazee Metrics and Amazee Labs office now has a very cool, very Swiss meeting room. Check out our new gondola! Getting it into the office was a challenge: The Amazee teams try it out: We’re looking forward to meeting in it with our clients and guests!
2015 promises to be an exciting year in web analytics. Analytics tools are becoming easier to use and at the same time more powerful, allowing us to register more and more data to guide strategic decisions. Now is a good time to consider your analytics setup, so that you can …
You probably have already set your goals for the new year. If these do not already contain SEO for your website, we have gathered some tips for you that will crank up your website. Technical Review It is likely that one of the first steps of your SEO program was …
Ad customizers is a new and little-known Google AdWords tool. It allows to tailor text ads to searches and offers in real-time. This is beneficial for AdWords campaigns containing a big variety of products, working with numerous promotions or showing current availability (for example for hotel rooms or flights). Examples of …
This time of year so many great blogs publish year-end “best of” articles to highlight the most important information they published in the past year. We have collected the most impressive, most useful and most information-packed of these from the top SEO and digital marketing blogs. Here is our list …
Parallax scrolling – also known as parallax – is one of the latest trends in web design. However, many parallax websites are not well optimized for search engines. We would like to show how you can get your parallax page up to speed in terms of SEO. What Is Parallax? …
Google started indexing deep links for Android apps in June 2014. Now Google has introduced guidelines on how to optimize and monitor app indexing. Deep links from Android apps are displayed in the Google results pages and allow users to access specific app content directly from the search engine results pages. …
“Dark social” is a term for traffic to your website coming from social media, but being displayed as “direct” in your analytics tool. Facebook and Twitter are trying to address the matter of misattributed traffic from social media with “link shims”. Before introducing “link shims”, it was estimated that 60% or …
The Christmas season is a busy and lucrative period for most businesses. We have prepared a comprehensive checklist to help you optimizing your visibility in Google during the holidays. Google My Business Check and update the information in your Google My Business profile. This guarantees that your company is displayed …
Due to fluctuations in rankings there have been lots of discussions about the latest update of Google’s algorithm, which is also known as Penguin 3.0. According to Google, these fluctuations are to be expected, since the Penguin 3.0 rollout is still ongoing. Google’s John Mueller revealed, that the Penguin 3.0 …
As we are approaching the end of the year it is time to look into 2015. Like other online marketing experts we had a look into the online marketing trends for 2015. Our 10 online marketing trends for 2015 are: 1. Mobile It is high time to optimize your business …
