We increased the online visibility of JEANS.CH drastically while keeping the ad spend lean.
Online Marketing for JEANS.CH
Challenge
At the beginning of 2014 JEANS.CH started with a good URL but had few visits and was lacking online visibility. The client’s goal was to make their web address the best-known online shop for jeans in Switzerland.
Solution
We developed a phased strategy to compensate for the website's lack of organic visibility using a combination of SEO and SEA. In the first few months we focussed on paid Google Ads campaigns, and continuously improved SEO including technical optimizations, link building and content optimizations for the relevant keywords.
Results
Within a year visits to the website increased by a factor of 60. With more than 1.5 million Google Ads impressions, we increased brand awareness while keeping our client’s advertising budget lean with a “Return on Advertising Spend” of over 500%.
