Successful Rollout of New Web Analytics Software for ETH Zurich

After winning the public tender for the university-wide migration of the existing analytics software a year ago, we have now successfully completed the migration for over 300 users. We convinced ETH by proposing the analytics solution of Piano Analytics (formerly AT Internet) in combination with Google Tag Manager and have …

What happened since the introduction of GDPR?

GDPR what happened

On the 25th of May 2018, almost ten months ago, the European General Data Protection Regulation came into force. After the enormous hype caused by the introduction, you might wonder if the new regulation has had any effect at all. In fact, a lot has happened, fines and warnings have …

SEA with Bing: Successful Because of Lower CPCs?

CPC Goolge and Bing

Bing is gaining increasing reach in Switzerland and is thus becoming increasingly interesting for advertisers. An industry-wide assumption is that Bing can offer cheaper CPCs than Google. We have checked for you whether this assumption does in fact correspond to reality. Google or Bing – The Analysis We have analyzed …

Flieg Ringo, flieg! – A new Web Analytics setup for ZVV

Flieg Ringo, flieg!

For those who may not know; Ringo, the penguin, helps teach schoolchildren in Zurich about the public transport system. Ringo, being a penguin, is unable to fly. He needs public transport to help him get from place to place. We at Amazee Metrics, in an effort to help Ringo and …

Doodle and School of Management Fribourg work with Amazee Metrics

Five Tips for Successful Remarketing in Google AdWords

We are very happy to announce our two newest customers: we will be providing SEO (search engine optimization) services for the online scheduling app Doodle and for the School of Management Fribourg. As part of our ever expanding and improving offerings, both projects will also include content marketing as well …