Artificial intelligence is used extensively in the marketing sector in particular, be it for text creation, image design or campaign targeting. But what about the legal side of things? Who owns the marketing products and what role does copyright play? As always, we followed our pragmatic approach and showed examples …
The new EU regulation, the Digital Markets Act (DMA), will affect the big players in the digital industry from March 6, 2024. The rationale for this new regulation is welcome, but there are some restrictions that will affect online marketing in particular. User consent has been an integral part of …
Data privacy is a paramount concern in all areas of online marketing. Switzerland, known for its strong data and privacy protection traditions, passed a new Data Privacy Act that significantly impacts how marketers collect, store, and process personal data. In this blog post, we will delve into the five key …
In our last edition of “Wer hat Recht?”, we discussed the legal requirements for email-marketing and newsletters. The Key Takeaways from our discussion: Due to the new Swiss Data Protection Act, you don’t need to obtain user consent again to send newsletters to your existing database. (Of course, only if …
Over the last months, we have noticed a persistent theme in digital marketing: How are marketers expected to run data-driven campaigns within the confines of new data privacy laws? How are marketers supposed to go on without third-party cookies? Enter Data Clean Rooms – a secure data management tool that …
Just before the new Swiss Data Protection Act came into force, we held the first edition of our webinar series “Wer hat Recht?”. In our new webinar series, Dr. Evelyn Thar (CEO of Advance Metrics) and Caroline Danner (Managing Director of ONLAW) discuss legal issues related to online marketing, analytics …
Companies risk losing access to valuable digital data due to the technical precautions of many browsers (for example Safari and Firefox default cookie blocking) as well as the explicit lack of consent from users. This loss of data has been a concern for many years and is accelerating due to …
The new Swiss Data Protection Act comes into force on the 1st of September without any further transition period. This means that all companies in Switzerland must be ready to comply with the new requirements by September 1st. The new Swiss data protection law provides clear guidelines on how personal …
If you are actively involved in online marketing and web analytics in Switzerland, you should certainly be preparing for the new Swiss data protection law, which will come into effect in September 2023. As a reminder of this important date, we have summarized the most important information for you: The …
In our webinar together with JENTIS, we explained how companies can use server-side tracking to set up their analytics and marketing automation software in a privacy-compliant way to comply with European GDPR and the new Swiss Data Protection Act. Our speakers from JENTIS and Advanced Metrics provided valuable insights on …
Three Factors Why Third-Party Data Collection Has Been Cut Governments have reacted to the increasing value of personal data and to the growing concern of citizens about how their personal information is being used. Laws and regulations for data protection have been issued to give back control to users over …
Google Analytics has been under a lot of criticism in recent months. Several data protection authorities such as the Austrian, French, Dutch, Italian and Danish have now classified Google Analytics as non-compliant with the European General Data Protection Regulation (GDPR). We explain what this means and whether Google Analytics can …
