Web Analytics with Synthetic User Tracking

Companies risk losing access to valuable digital data due to the technical precautions of many browsers (for example Safari and Firefox default cookie blocking) as well as the explicit lack of consent from users. This loss of data has been a concern for many years and is accelerating due to …

Tealium vs. GTM: Which Tag Management System is Best for Your Business Needs?

Tealium is a tag management system (TMS) that allows organizations to manage and deploy marketing and analytics tags on their website or mobile app without requiring manual code changes. In other words, Tealium helps digital marketers and website owners manage the various third-party tags (such as Google Analytics, Facebook Pixel, …

Use Google Analytics with Server-Side Tracking to Make it Compliant

Google Analytics has been under a lot of criticism in recent months. Several data protection authorities such as the Austrian, French, Dutch, Italian and Danish have now classified Google Analytics as non-compliant with the European General Data Protection Regulation (GDPR). We explain what this means and whether Google Analytics can …

Google BigQuery benefits for Google Analytics

BigQuery

What is Google BigQuery? BigQuery is Google’s data warehouse. As part of the Google Cloud Platform tool suite, BigQuery allows you to host – and exploit – large databases for a very reasonable price and with very good results. In fact, BigQuery can be used for many other things, such …

Advantages and Some Downsides of Server-Side Tracking

In our previous post about Google Tag Manager’s Server-Side Container (SSC), we started to look at how it works. In this post, we will look at some of the key advantages that the Server-Side system will give you as well as some potential downsides. Advantages When it comes to the …

How the GTM Server-Side Tagging Container Works

In 2020 Google released the Server-Side Container (SSC) for Google Tag Manager. While it requires significantly more technical input to implement than the Web containers we are used to, it does have some large benefits. In this post, we will look at how the SSC works. How The Server-Side Container …

Smart Scroll Tracking with Google Tag Manager

Rock Climber Abstract

If you are using Google Tag Manager (GTM), Scroll Tracking can be accomplished in a few quick steps with the GTM built-in Scroll Depth Trigger making this a really simple task. Having implemented this many times over the last years, we discovered that the out-of-the-box GTM Trigger has some limitations. …