In digital marketing, where every click and user action can hold significant value, data becomes the primary tool for making strategic decisions.Google Analytics 4 (GA4) opens up big possibilities for analyzing user behavior on websites and applications. However, as with any other aspect of business, it’s not just about having …
Third-party cookies have been a cornerstone of many digital marketing strategies, providing valuable insights into web browsing habits and behavior. However, this landscape is rapidly changing, particularly with Google’s announcement to deprecate third-party cookies in Chrome by the end of 2024. This decision by Google comes amidst several significant factors: …
Data is worth its weight in gold — especially in online marketing! It is not without reason that we have made it our mission to advance the digital performance of our customers by offering them data-driven, high-quality and legally compliant marketing solutions. We see every day how important meaningful data …
The new EU regulation, the Digital Markets Act (DMA), will affect the big players in the digital industry from March 6, 2024. The rationale for this new regulation is welcome, but there are some restrictions that will affect online marketing in particular. User consent has been an integral part of …
Synthetic user tracking, developed by JENTIS, redefines data collection in online marketing. This sophisticated approach fabricates virtual user interactions, closely mirroring real ones, through intricate algorithms and machine learning models. What sets this technology apart is its ability to circumvent the need for explicit user consent while ensuring compliance with …
We are approaching a significant shift in digital analytics, with Google phasing out third-party cookies next year. Organizations are facing the need to adapt and innovate. One such innovation is server-side tracking, a solution where a server is placed in between your website and the marketing platforms that collect user …
Plausible is an intuitive, lightweight, and open-source web analytics platform. It is run with cookieless tracking and is fully compliant with EU’s GDPR, California’s CCPA, and UK’s PECR regulations. The service is made and hosted in the EU, utilizing European-owned cloud infrastructure. Plausible Analytics offers a privacy-centric solution for website …
Looker Studio Pro, the premium iteration of Looker Studio, introduces a host of distinctive features and enhancements that set it apart from its counterpart. This article delves into the core distinctions that define Looker Studio Pro, highlights the exclusive elements that set Looker Studio apart. Discover how the paid subscription …
We are very proud to announce that we are now Preferred Partner and top implementation partner of JENTIS, the Data Capture Platform from Austria. Advance Metrics has been working with JENTIS, the technology leader in server-side tracking, since 2022. Since last year, we are a Preferred Partner of JENTIS and …
In the data-driven landscape of today’s business world, maximizing the potential of analytics tools is crucial for making informed decisions and gaining a competitive edge. While Google Analytics 4 (GA4) has been a valuable source of insights for website and app analytics, its data retention limitations have left businesses craving …
Companies risk losing access to valuable digital data due to the technical precautions of many browsers (for example Safari and Firefox default cookie blocking) as well as the explicit lack of consent from users. This loss of data has been a concern for many years and is accelerating due to …
The rise of artificial intelligence (AI) has sparked concerns about job security across the whole digital marketing industry. As AI continues to advance and automate, some digital marketers worry that their roles will become obsolete, at least that is what several publishers want you to believe (BBC, Hubspot, MarTech). However, …
